A free Google Sheet template used by 50+ funded startups to track competitor moves, pricing changes, and market signals.
5 pre-built tabs covering every angle of competitive intelligence
| # | Company | Funding | Positioning | Pricing | Key Features |
|---|---|---|---|---|---|
| 1 | Acme Corp | Series B — $42M | Enterprise-first platform | $299/mo | SSO, API, Custom reports |
| 2 | RivalAI | Series A — $18M | AI-native for SMB | $79/mo | Auto-insights, Templates |
| 3 | DataPulse | Seed — $5M | Developer-first analytics | $49/mo | SDK, Webhooks, CLI |
| 4 | + Add competitor... | — | — | — | — |
| # | Date | Competitor | Signal Type | Source | Impact | Action Needed |
|---|---|---|---|---|---|---|
| 1 | Mar 28 | Acme Corp | Product Launch | TechCrunch | High | Update positioning doc |
| 2 | Mar 25 | RivalAI | Pricing Change | Website | Medium | Review our pricing tiers |
| 3 | Mar 22 | DataPulse | Partnership | Low | Monitor for impact | |
| 4 | + Add signal... | — | — | — | — | — |
| # | Competitor | Plan | Price | Last Changed | % Change |
|---|---|---|---|---|---|
| 1 | Acme Corp | Starter | $99/mo | Mar 15, 2026 | +20% |
| 2 | Acme Corp | Pro | $299/mo | Mar 15, 2026 | +12% |
| 3 | RivalAI | Team | $79/mo | Feb 01, 2026 | −5% |
| 4 | DataPulse | Developer | $49/mo | Jan 10, 2026 | 0% |
| # | Competitor | Role | Department | Seniority | What It Signals |
|---|---|---|---|---|---|
| 1 | Acme Corp | Head of AI | Engineering | VP+ | Investing heavily in AI features |
| 2 | RivalAI | Enterprise AEs (x5) | Sales | Mid | Moving upmarket |
| 3 | DataPulse | DevRel Lead | Marketing | Senior | Doubling down on community |
| 4 | + Add signal... | — | — | — | — |
| # | Section | Content |
|---|---|---|
| 1 | 📋 Week of | March 24 – March 30, 2026 |
| 2 | 🔴 Top Threat | Acme Corp launched AI assistant — directly competes with our core feature |
| 3 | 🟡 Watch List | RivalAI price cut may trigger churn in our SMB segment |
| 4 | 🟢 Opportunity | DataPulse pivoting away from analytics — opens market gap |
| 5 | 📊 Key Moves | 3 pricing changes detected, 2 new hires at VP+ level, 1 product launch |
| 6 | ✅ Actions | Update battlecard for Acme, revisit SMB pricing, brief sales team |
Catch when competitors raise, lower, or restructure their pricing tiers.
Know the moment a competitor ships a new feature or enters a new market.
Decode strategy from job postings — who's building what team and why.
Track raises, acquisitions, and runway signals that change the landscape.
Map how competitors position themselves and where the gaps are.
Partnerships, pivots, leadership changes — the moves that matter most.
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